Zara Case Study
Number of pages:
22
ABSTRACT:
This 22 page paper is a case study looking as the fashion retailer Zara, part of the INDITEX group. The company is examined using a range of tools to assess the firm in its environment, including a PESTEL and Porters Five Forces analysis and consideration of the core competences and competitive advantages. The analysis is used identify potential strategies the firm may adopt in support a growth goal. The bibliography cites 12 sources.
FILE NAME:
File: TS14_TEzarastrat.doc
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